Setting the Black Grass promo train in motion (again)
Of course it’s tempting to blame the worldwide pandemic for the lack of a real push on promoting Black Grass; cancelled book fairs and television appearances are a real thing.
I can also point to my darling daughter, pictured with me above. Though there are currently two of us at home to take care of her, she still demands a fair amount of attention (which I gladly provide, make no mistake about that!).
And there is my related work as a “daddy blogger” over at PapaZesser.ca, not to mention the time I have spent figuring out how to maintain and remodel this (apparently) rather kludged WordPress site.
Even so, despite the exceptional circumstances of our times and my own complicated situations, I have not done enough in terms of doing what a publisher is supposed to do: sell books!
After all, the stories in The Old Man’s Last Sauna range from good to bloody exceptional, and Black Grass is a genre novel that transcends genre, a story that will surprise and delight and excite discerning readers. So I want people to buy them!
But there is, as I have been learning (too slowly), more to publishing than editing copy, laying out the interior and (second time smart!) hiring a real artist, Magdalene Carson, to create a cover. No, a publisher has to promote the books they publish — they need to sell the books they publish.
So, without further ado, if you have been wondering whether Black Grass is worth your time (and money), I have written about how and why Black Grass inspired me to start this company and, perhaps better still, we have finally posted the opinions of 15 advance (or beta) readers of Black Grass here.
Does Black Grass appeal to English Professors and receptionists? Does it resemble the works of Sir Walter Scoot or Louis L’Amour? And is Carl Dow a sexist, or was he a woman in a previous life?
Why not find out for yourself?